Snap, Crackle and Pop have been the cartoon mascots of Kellogg’s breakfast cereal Rice Krispies since 1933; they represent the sound the cereal makes when you pour milk on it. Originally created and illustrated by Vernon Grant, the characters came out of a radio ad for the cereal that went like this:
“Listen to the fairy song of health, the merry chorus sung by Kellogg’s Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk. If you’ve never heard your cereal talking, now is your chance.”
But did you know that before the 1950s a fourth character named ‘Pow’ had been featured along with the other three. ‘Pow’ was supposed to represent the explosive nutritional value of the cereal, but it was decided that ‘Snap’, ‘Crackle’ and ‘Pop’ were catchy enough, so ‘Pow’ got the axe.
And did you also know that in 1963, The Rolling Stones recorded a short song for a Rice Krispies television commercial.
And finally, the names of the mascots in other markets...
Denmark - Pif! Paf! Puf!
Finland - Riks! Raks! Poks!
France - Cric! Crac! Croc!
Germany - Knisper! Knasper! Knusper!
Switzerland - Piff! Paff! Poff!
South Africa - Knap! Knaetter! Knak! (Afrikaans)
Mexico - Pim! Pum! Pam!