Tuesday, May 22, 2012

Today's Trivia - Snap, Crackle, Pop... And Pow?

Snap, Crackle and Pop have been the cartoon mascots of Kellogg’s breakfast cereal Rice Krispies since 1933; they represent the sound the cereal makes when you pour milk on it. Originally created and illustrated by Vernon Grant, the characters came out of a radio ad for the cereal that went like this:

“Listen to the fairy song of health, the merry chorus sung by Kellogg’s Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk. If you’ve never heard your cereal talking, now is your chance.”

But did you know that before the 1950s a fourth character named ‘Pow’ had been featured along with the other three. ‘Pow’ was supposed to represent the explosive nutritional value of the cereal, but it was decided that ‘Snap’, ‘Crackle’ and ‘Pop’ were catchy enough, so ‘Pow’ got the axe.

And did you also know that in 1963, The Rolling Stones recorded a short song for a Rice Krispies television commercial.

Who knew?

And finally, the names of the mascots in other markets...

Denmark - Pif! Paf! Puf!
Finland - Riks! Raks! Poks!
France - Cric! Crac! Croc!
Germany - Knisper! Knasper! Knusper!
Switzerland - Piff! Paff! Poff!
South Africa - Knap! Knaetter! Knak! (Afrikaans)
Mexico - Pim! Pum! Pam!


  1. That's one rocking cereal commercial, lol!!

    1. It is, isn't it? I'd have to check and see how The Rolling Stones were doing at the time; I can't imagine them making a commercial like that after they became really popular.

  2. I am going to have to see if I can find a cereal box image with snap, crackle, pop and pow!

    1. If you find one, share it with us. I'd be curious to see what it looked like.